Pillars Of SEO: On-page SEO, Off-page SEO And Technical SEO
If you are a website owner, SEO would be your main target. SEO helps in ranking your website on search engine result pages i.e., (SERPs), increase visibility, attract organic traffic and a lot more benefits. But if we go deeper into it we see that SEO is successful with the help of its three pillars. The three pillars of SEO, or in a more professional way, the three core elements of SEO are On-Page SEO Off-page SEO and Technical SEO.
In this blog, we will find out what is On-page SEO, Off-page SEO and Technical SEO. Other than that, we will also discuss the importance of these elements. And we will quickly cover the important points of the pillars of SEO. So, let’s not waste a second more and get to know all that we are looking out for.
On-page SEO
On-page SEO is the optimization you do on your website. It is also called on-site SEO. When you optimize on-page it helps you rank higher, attract organic traffic and gain visibility.
Well, if you are a beginner, you might think “Why is on-page SEO important?”. It’s one of the most important parts of SEO success. Without it, your website might never find its way to even the last pages of Google! Let’s know why is it important –
UX
On-page SEO improves the user experience. This helps in making your web pages and content accessible to your users and makes the website user-friendly.
Understanding ability
It helps the search engine bots understand the content on your website, index it, and rank it higher on SERPs.
Relevancy
It also helps in showing your pages when a relevant query to your website or content is entered and searched for. This attracts the right audience and increases visibility.
The on-page SEO includes keyword optimization, quality content, meta tags, Internal linking and URL structures. It’s a lot more detailed topic, to read it and understand, read about On-page Optimization.
Off-page SEO
Off-page SEO includes the steps and actions you take outside your website to help your website grow. Off-page SEO helps you improve your ranking by gaining authority, trust and brand awareness. It helps you in building relations with other business owners or creators in your industry earning backlinks and increasing awareness about your business.
If we go deeper, we’ll observe that off-page is quite important for our website. Just like a person’s authority and popularity is important for others to trust their knowledge, similarly, a website’s authority is important for users and search engine bots to trust the website’s content. Off-page SEO helps in making SEO successful in many ways-
Gives Signals To Search Engine Bots
When you implement off-page SEO for your website, it gives signals to the search engine that the website is trustworthy and authoritative.
Backlinks
When your website gains backlinks from authoritative, reputable and trustworthy websites, it helps boost your website’s credibility and ranks on search engines.
Visibility
Through off-page SEO, your website’s value gets disclosed and your website gets the attention of the right audience. This way, you get benefit from increased visibility as well as brand awareness.
Implementing SEO consists of many important steps such as gaining backlinks, sending out social signals, guest posting on other websites as well as getting your brand mentioned by others. For a detailed version, you should read more about Off-page SEO.
Technical SEO
You would have heard that a building’s strength depends on its foundation or base. Similarly, the foundation of SEO success is Technical SEO. It helps your website with the basic procedures that are important for carrying out other procedures like off-page SEO and on-page SEO.
It helps your website get crawled and indexed by search engine wards. It enhances User experience and results in higher engagement and convergence. Ignoring it might cost you decreased visibility as well as getting lost in the crowd.
Implementing technical SEO includes increasing the website loading speed by minimizing the codes, clearing browser cache, making your website mobile-friendly and introducing XML sitemaps to help the search engine bots discover and index your website.
It also includes figuring out robot.txt files to let the search engine bots know if they should crawl to those web pages or not and implementing schema markup to help the search engine bots know what your website is about.
Conclusion
SEO success is important for your website to gain visibility, authority and trustworthiness. It helps in enhancing User experience and letting the search engines discover and index your content. The discovery and User experience make your website rank higher on SERPs.
Many website owners ignore the fact that these three pillars of SEO help you gain success in SEO. This makes their websites either not appear on search engine result pages or not let the search engine discover their website.
Take advantage of others’ carelessness and implement SEO in the right way to make your website gain visibility and boost your business.